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Text & Character Calculators

Text Analysis and Optimization

Text calculators help content creators stay within platform limits and optimize their writing. From SMS character counting to reading time estimation, these tools provide instant feedback on text metrics.

SMS Length Calculation

SMS messages have complex length rules. Standard GSM-7 encoding allows 160 characters per segment. Using special characters (like curly quotes or emoji) switches to UCS-2 encoding, reducing capacity to 70 characters. Multi-part messages use headers, further reducing available space.

Understanding SMS segmentation prevents unexpected costs in marketing campaigns and ensures messages display correctly across carriers.

Reading Time Estimation

Average adults read 200-250 words per minute. Reading time calculators estimate how long content takes to consume. This helps content creators set expectations and optimize article length for engagement.

Word and Character Counts

Many platforms impose limits: Twitter (280 characters), meta descriptions (155-160), headlines (60-70). Real-time counting helps writers craft content that fits without truncation.

Writing Optimization

  • Keep SMS messages under 160 GSM-7 characters to avoid multi-part costs
  • Aim for 5-7 minute reading time for blog posts (1,000-1,750 words)
  • Front-load important information in character-limited content

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