What is schema markup?

Schema markup (structured data) helps search engines understand your content. It enables rich results like star ratings, FAQ accordions, and event details in search results.

JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for schema markup. It's a script block you add to your page's HTML.

Will schema guarantee rich results?

No, schema makes you eligible for rich results but doesn't guarantee them. Google decides based on quality, relevance, and other factors.

Where do I place the generated schema code?

Copy the generated code and paste it inside a tag in your page's section or anywhere in the .

Can I use multiple schema types on one page?

Yes. You can include multiple JSON-LD scripts on a single page. For example, combine Article schema with Breadcrumb schema for blog posts.

How do I test my schema markup?

Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your schema and preview how it might appear in search results.

What's the difference between Article and BlogPosting schema?

BlogPosting is a subtype of Article. Both work for blog posts. Article is more general and works for news, reports, and any written content.

Do I need schema for local business SEO?

Highly recommended. LocalBusiness schema helps Google display your address, hours, and phone number directly in search results and Google Maps.

Should I include schema on every page?

Add schema to pages where it's relevant. Use Article for blog posts, Product for e-commerce, FAQPage for help content, and LocalBusiness on your contact page.

Can schema markup hurt my SEO?

Invalid or misleading schema can result in manual penalties. Always ensure your schema accurately reflects your page content and validate it before publishing.

Schema Markup Generator - JSON-LD Structured Data

Generate JSON-LD schema markup for rich search results. Create structured data for articles, products, FAQs, local business, events, and more.

Schema Type

Article Details

Headline

Description

Author Name

Publisher Name

Publisher Logo URL

Date Published

Date Modified

Image URL

Product Details

Product Name

Description

Image URL

Brand

Price

Currency

Rating (1-5)

Review Count

Availability

FAQ Questions

Business Details

Business Name

Business Type

Street Address

Phone

Website

JSON-LD Schema Markup

How to Use

Copy the generated JSON-LD code
Paste it inside a <script type="application/ld+json"> tag
Place the script in your page's <head> section
Test with Google's Rich Results Test

Schema Types Reference

Article	Blog posts, news articles, reports
Product	E-commerce products with price, reviews
FAQ	Frequently asked questions (expandable in search)
LocalBusiness	Physical businesses with address, hours
Organization	Company info, logo, social profiles
Event	Concerts, meetups, webinars